Wella Color Charm Blonding Plus Permanent Liquid Color - 1.4 fl oz

Achieve beautiful blonde results with Wella Color Charm Blonding Plus, a professional hair lightener designed to help lift hair for blonding services, highlights, balayage, color correction, and creative color applications. Trusted by salon professionals and at-home colorists alike, this high-performance lightener helps prepare hair for vibrant fashion colors, platinum blondes, and other lightened looks.

Ideal for use with Wella developers, Blonding Plus offers dependable lifting performance while supporting even, consistent results. Whether you're touching up highlights, creating an all-over blonde transformation, or preparing hair for vivid semi-permanent colors, Wella Color Charm Blonding Plus is an essential part of your color routine.

Features

Professional hair lightener

Ideal for blonding and highlighting

Suitable for balayage and foil applications

Great for color correction and pre-lightening

Helps prepare hair for fashion colors and toners

Trusted by salon professionals

Use with an appropriate Wella developer for best results